Digital Creative Team Formation: Collaboration of Community Actors and Potential Actors in the Basimata Bowele Village Development · Global Voices

The year 2024 Research
Cover-Project -Website -9-1280x720 Conforming Digital Creative Team: Collaboration of Community Actors and Potential Actors in the Burnese Village of Wista Bahari Bowele · Global Voices

This society's devotion program aims to form Digital Creative Team as an attempt to strengthen the management and promotion of Bahari Bowele's village of Purwodadi, Malang County. This program is a follow-up of the Madya Basic Research Schemes that have identified various problems in the development of tourist villages, particularly regarding yet optimistic role-playing interests in supporting management by the Pokdarwis.

The main problem facing it is the limiting capacity for communication technology and human resources to manage digital-based tourism. This condition caused the potential of the Bahari Bowele village of travel to be widely published, thus affecting the low attraction of tourists. Whereas, in the current digital age, the utilization of new media is the key to increasing visibility and competition for community-based tourist destinations.

Through collaborative approaches, the program is trying to integrate the roles of various actors, both local people, the village government, creative communities, and other potential actors in shaping Digital Creative Team which serves as a digital promotional driving motor. Events conducted include mapping of interests, strengthening the capacity through digital content production training, marketing communication strategies, as well as managing social media platforms and other digital channels.

With an structured and sustainable digital creative team, it is expected that Bahari Bowele's village will be able to optimize the potential travel, increase the number of tourism visits, as well as strengthen society's economic independence. In addition, this program is also expected to be a model of the development of village travel-based collaboration and digital transformation that can be replicated in other areas with similar characteristics.

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A Digital Creative Team: Collaboration of Community Actors and Potential Actors in the Development Village of Basiata Bowele · Global Voices